Foundations
Claude Code setup, writing good prompts, working with files, safe use and automating repeated work.
- 01AI and Claude: what changes in your work
- 02What is Claude Code
- 03Setup: account, app, terminal
+9 lessons
The training follows a curriculum. After 2 or 4 months your company's AI systems have been built by your own team, not by us. The knowledge stays inside the company.
Our experience comes from these brands
A system built by outsiders is left without an owner once they leave. A system your own team built keeps growing, because the person who knows how it works is inside the company.
One topic a week, and at the end of each week a concrete output your team produced in its own work.
Which work runs by hand, which department should start where. The curriculum is written for your company.
Claude Code is learned from scratch. Everyone works on their own job from the first week.
Each department builds its own flows and starts using them regularly.
Company data gets connected. Reports and alerts start running on their own.
Dashboards are completed. Every flow is written down and spread across the whole team.
Three core sections are the same for every company. The fourth is written for yours.
Claude Code setup, writing good prompts, working with files, safe use and automating repeated work.
+9 lessons
Four ways of getting data from the web, from tables and from documents. Competitor and sector data.
+9 lessons
Cleaning, analysis, building a dashboard, reports and alerts that run on their own.
+9 lessons
One track for sales, another for marketing, another for operations. Lessons that come from your team's real work.
Example: six lessons written for a sales team
Examples of work that teams in the programme built themselves. They are here to give ideas; your own list comes out of the company analysis.
Companies matching the target profile are scanned, filtered and scored.
A summary and a personal follow-up email come out of the meeting notes.
A first draft in the company's voice, from the catalogue and past proposals.
Competitor sites and marketplaces are scanned regularly and changes are listed.
A monthly plan with its texts, from brand voice and products.
Customer questions are asked to the assistants every week: was the brand mentioned?
A rule-compliant draft is prepared for each incoming message from approved templates.
Recurring topics in product reviews are separated out.
Scattered tables are merged and the period report comes out with one command.
Yesterday's sales and stock summary lands in the inbox with its alerts.
Critical fields are pulled from PDF documents into a summary card.
Which job is with whom and in what state. A late job raises an alert.
Order and invoice lists are matched and orders without an invoice are found.
Data from separate panels is combined in a single table.
A one-page summary from different sources, ready every Monday.
Applications are filtered against the job criteria and a shortlist comes out.
Training notes and practice questions are prepared from process documents.
Answers based on internal policies, with the source shown.
These are examples. What your own team will build is worked out together in the free company analysis.
The team of an e-commerce brand built it with its own data during a live session of the programme. They still run and improve it themselves.

Which work runs by hand, where the time goes. We look at it together.
Based on the analysis, we write down what each department will learn.
Online, with weekly live sessions.
A concrete output every week. At the end: working systems and a team that knows them.
Not a sales call. We look together at which work in your company your own team could build.
We reply to every request within two business days.