B2B Marketing Automation
Acquired 100+ qualified customers for Steps Agency through marketing automation.
Challenge
Steps Agency specializes in corporate events and experiential marketing. B2B customer acquisition depended entirely on the founder's personal network and cold calls. No systematic digital marketing infrastructure existed, inbound lead quality was low, and the sales team wasted time on unqualified conversations.
Solution
We built an automated marketing and lead generation system. Content marketing, LinkedIn campaigns, and email outreach sequences targeting key verticals (finance, FMCG, tech). Lead scoring system automatically qualified incoming requests — only leads above the threshold reached the sales team.
Result
100+ qualified leads delivered in 4 months. Marketing cost dropped 40% — cost per acquisition cut in half. Lead quality improved 55%, with the sales team now spending most of their time on opportunities that can actually close.