E-commerce Optimization
Increased e-commerce sales by 2.5x for Tuva Home.
Challenge
Tuva Home sells home textiles and decor products online. Site traffic was adequate but conversion rates were low — most visitors left without purchasing. An email list existed but no segmentation was applied; everyone received the same campaigns. Customer lifetime value stayed low because repeat purchase rates were weak.
Solution
Three-layer optimization. First, an AI-powered product recommendation engine — personalized suggestions based on browsing behavior. Second, email marketing automation: RFM segmentation, cart abandonment reminders, cross-sell sequences. Third, a dynamic pricing and campaign management dashboard.
Result
Sales grew 2.5x. Conversion rate improved 80% — product recommendations alone drive 35% of conversions. Customer lifetime value rose 60%, repeat purchase rate doubled in 3 months. Email marketing revenue reached 22% of total revenue.